Healthcare Marketing
Marketing E-Portfulio
This artifact was completed in PBHL-H432 Health Care Marketing and focuses on healthcare marketing strategies and communication. I chose to include this marketing ePortfolio because it highlights the skills and knowledge I developed related to branding, audience engagement, communication, and marketing within healthcare settings. This artifact reflects my understanding of how effective marketing can help organizations connect with communities and promote important services and resources.
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https://sites.google.com/iu.edu/sarah-raees-...2-portfolio/marketing-plan/market-research
What I learned
I chose this assignment because it represents the skills I developed in my healthcare marketing course. It shows my understanding of how marketing is used in healthcare to reach different audiences, share important information, and connect people to services they need. I put a lot of effort into this assignment, and I am proud of the work I completed and how it reflects my learning throughout the course.
This assignment was meaningful to me because it helped me understand a new area of healthcare that I had not focused on before. It also showed me how communication, branding, and audience engagement are important in healthcare settings. The skills I learned from this work will be helpful in my future career, especially in roles where communication, organization, and connecting with communities are important.
Program Competencies
The competencies that best match this healthcare marketing assignment are:
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Demonstrate effective written communication and oral communication skills.
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Collaborate in teams utilizing interpersonal skills, recognizing and demonstrating sensitivity to different points of view.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.
These competencies connect to this assignment because healthcare marketing requires strong communication, understanding of healthcare systems, teamwork, ethical professionalism, and the ability to use marketing strategies and data to effectively reach and serve different populations.